Bugatti Tokyo opened the 16 of April and it is one of the first in the world to be designed around Bugatti’s new visual identity. The iconic Bugatti name is presented in white typography against an anthracite background on the exterior wall, while the showroom proudly showcases a rare-to-see Chiron through its window. A series of stunning scale model cars, artwork and wall graphics specially developed for these spaces support the content shown with the latest digital technology, used to tell the Bugatti marque’s history and highlight every facet of the Bugatti model range. Customers can immerse themselves physically in the world of Bugatti with elegantly designed soft-touch catalogs, luxurious leather swatches and vibrant color samples to enable them to create their personalized Bugatti model. The tastefully appointed lounge area is designed to meet the new look and feel of Bugatti’s recently introduced showroom standards. The high-grade materials and exceptional skill used to refine all showroom elements, including furniture, samples and decorative items are commensurate with those used to bring Bugatti cars to life.