IRIS CERAMICA GROUP
Salone del Mobile 2018
WELLNESS, SALUS PER AQUAM is the exhibition project developed by Archilinea for Iris Ceramica Group on the Salone del Mobile 2018.
Archilinea was chosen to design the total look of the Group's leading brands - Iris Ceramica, Fiandre Architectural Surfaces, FMG Fabbrica Marmi e Graniti, Ariostea and SapienStone - using the latest innovations from the large 300x150 cm slab range in a space designed to enhance their aesthetic qualities, hi-tech properties and semantic capabilities in the design sector.
Enclosed within a structure marked by pure forms and partitions that enhance the continuity of the ceramic material, the bathroom concept is explored at 360 °, expanded and transformed into an environment for total relaxation and well-being. No longer just a service space but an extension of daily activities related to personal care, the bathroom becomes an emotional space where each individual can devote their time. The design focuses on experiences, increasingly present in people's desires.
The casing becomes a casket inspired by the "cabinet de curiosities" and the sixteenth-century "Wunderkammer". The first room, the one dedicated to welcoming visitors, focuses on the semicircular counter covered with precious strips and the chandelier with ceramic petals. The visitor then enters a path of discovery. The intent was to insert ceramics within inspirational worlds, capable of arousing site-specific emotions. Curiosity is the engine of everything, and every corner is ready to welcome new wonders: the ceramic material, used with emphasis to cover furnishings, accessories, complements, and construction details, continuously offer innovative, original and unusual ideas to create an intimate place that reflects the personality of the inhabitants.
The refined and ultra-performing ceramic surfaces applied to the floor and wall coverings recall the nuances and materiality of natural elements. The basins of the most diverse shapes become furnishing complements; the showers bring home the performance of a real SPA.
Ceramic becomes an essential element of this design idea, capable of blending style, customization, functionality, and innovation without forgetting the luxury and refinement of proposed crafts and details.