The new Bugatti dealerships image is defined by bespoke architectural solutions in terms of fit-out and materials, alongside handcrafted finishes. This visual identity features contemporary, essential lines and sophisticated IT systems, projecting clients into an all-encompassing and immersive experience.

The anthracite-colored facade is dominated by white Bugatti lettering, marking the showroom’s presence. Inside, leather and marble furnishings alternate with textured surfaces in various shades of grey, creating a stage-like setting worthy of the rare masterpieces on display.

A series of extraordinary artworks, specifically developed for these locations, complement the digital content used to narrate the brand’s history and highlight the models produced in Molsheim. Clients can physically immerse themselves in the Bugatti world through elegant design details, luxury leather samples, and exclusive, vibrant colors to create their own personalized model. The elegantly furnished lounge and bar areas are designed to meet the sophisticated mood and standards of the Bugatti environment. The high-quality materials and exceptional craftsmanship used for the showroom finishes – including furniture, samples, and decorative objects – are commensurate with those used to bring Bugatti cars to life.