BUGATTI
CICD Showroom & Service
Luxury and great technical performance of the Bugatti brand are revealed in the concept for the new international stores.
The new concept developed by Archilinea for the Showrooms and Services that make up the Bugatti Automobiles network around the world is characterized by the use of tailor-made solutions designed explicitly in terms of fit-out elements and materials and the choice of entirely handcrafted finishes. In addition, the new visual identity is characterized by contemporary, essential and clean lines and by the selection of sophisticated IT systems capable of projecting customers into an all-encompassing and immersive experience.
Luxury and high technological performance evoke the automotive Maison's philosophy: the brand's values have been translated into every detail inside and outside the showroom, according to identity and flexible concept, easily adaptable to the brand's various touchpoints.
On the anthracite-coloured façade, the white lettering with the name Bugatti dominates, denoting the presence of the exhibition space, while inside, leather and marble furnishings alternate with material surfaces in different shades of grey, which can create a set design for the rare cars that are exhibited within these spaces.
A series of stunning scaled model cars, artwork and graphic walls specifically tailor-made for these locations show the contents using the latest digital technology, telling the brand's history and highlighting every aspect of the model range produced in Molsheim. Customers can physically immerse themselves in the Bugatti world with elegantly designed soft-touch catalogues, luxury leather swatches and vibrant, exclusive colours to allow them to create their custom models. The lounge area furnished with elegant taste is designed to meet the new mood and atmosphere that characterize the standards of the recently introduced Bugatti showrooms. The high-quality materials and exceptional craftsmanship used to finish all showroom elements, including furniture, samples, and decorative objects, are commensurate with those used to bring Bugatti cars to life.
KEY FACTS
Technical design support: Prospazio