Bugatti Has a New Home in Brussels: Showroom Opens in the Heart of the Belgian Capital

More than a century of shared history now has a new address. On 8 September, Bugatti inaugurated its new showroom in Brussels, in partnership with D’Ieteren, the brand’s long-standing partner in Belgium. The connection dates back to 1919, when Bugatti chassis passed through D’Ieteren’s workshops for bespoke coachwork. Since 2006, Bugatti Brussels has been one of the first dedicated showrooms in Europe, accompanying the marque from Veyron and Chiron to W16 Mistral and Tourbillon. The opening evening brought together clients, collectors and guests around a selection of icons, from the Type 35 A to the 1929 Type 44 bodied by D’Ieteren, alongside the Tourbillon. The new space is another step in the evolution of Bugatti’s retail network, which Archilinea oversees through the CI/CD Showroom & Workshop project. The studio’s role is to translate the brand’s Corporate Design into spaces that can adapt to different contexts and partners without losing recognisability. Where a story is this deeply rooted, the showroom also has to know how to tell it. Each new opening reinforces the path Archilinea has undertaken alongside Bugatti: a method combining precise guidelines, coordination with the brand and local partners, and close attention to execution, bringing the same standard of excellence to every city.