Lamborghini Katowice: the brand strengthens its presence in Poland

Automobili Lamborghini opens its second Polish showroom in Katowice, in the heart of Silesia — a region that Chairman and CEO Stephan Winkelmann himself compares to Emilia's Motor Valley for its density of enthusiasts and automotive culture. The facility, built from the ground up and managed by La Squadra, strengthens the brand's presence in a market where Lamborghini has operated for over 12 years. Archilinea oversees the implementation of Lamborghini's Corporate Identity and Corporate Design within the showroom, which also features an Ad Personam area dedicated to configuring vehicles through virtually unlimited combinations of colors, materials and finishes. The opening evening brought together Lamborghini's language with that of local art, featuring a contribution from Polish artist NeSpoon, internationally recognized for her work blending street art and folk tradition — a testament to the brand's ability to engage with the cultural identity of the territories where it takes root.