The expansion concept is rooted in the ideas of continuity and recognizability. The intervention enhances the Ferrari Museum as a dynamic space, representing the link between tradition and the future. The new hall becomes an architectural icon: a fluid roof evokes the sinuous lines of the cars, while the glass façade opens the museum toward the square—a symbol of transparency and dialogue with the city.

The multi-purpose room, designed in harmony with the surroundings, expands the venue’s versatility for events and conferences, strengthening the museum’s role as a cultural hub. The combination of light and dark materials, natural light, and metallic reflections creates a visual experience consistent with Ferrari’s core values: elegance, speed, and innovation.

The expansion covers approximately 600 sqm distributed across two main areas: the entrance hall and the new multi-purpose room. The former integrates two pre-existing structures and is distinguished by a curvilinear metallic roof that generates visual continuity and dynamism. Large full-height windows connect the interior and exterior, ensuring brightness and transparency.

Inside, a 130 sqm double-height hall houses the reception and ticket office, directly linking the cafeteria, shop, and museum tour. The multi-purpose room, which can accommodate up to 250 people, features movable walls for flexible configurations and is clad in black porcelain stoneware. Realized in record time, the intervention combined high-level engineering with meticulous attention to detail, ensuring functionality, comfort, and brand recognizability.